Strategy, development & support for coalitions, associations, organizations and initiatives

On Getting Messy

Kelly Nichols

What's a Backbone, Anyway?

I attended the Collective Impact Forum‘s Champions for Change workshop last month, and it got me thinking about how we structure collaborative social sector initiatives, especially here in Texas. Wait, buzzword alert. Surely you’ve heard this term, collective impact, right? Everyone’s throwing it around lately. John Kania and Mark Kramer with FSG wrote a landmark …

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Happy Birthday to Us… But the Gifts are For You!

It’s been one year since Woollard Nichols & Associates officially launched, and we’ve been reflecting on the work that we’ve done over the last year. It was a great year – we supported almost twenty clients including coalitions and collaborations, membership associations, non-profit organizations, city departments and divisions of school districts. We facilitated community planning …

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5 Things to Do Before You Hire a Marketing Firm, or How Not to Put the Cart Before the Horse

We love communications and PR folks. They are amazingly creative professionals who can offer value-added services to promote your mission by helping you craft your message to the media, by designing impactful collateral that supports strategic fundraising, by creating infographics that demonstrate complex concepts at a glance, and more. But – and I think my …

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Could the Loss of Obscure Federal Data Impact Your Ability to Get Funded?

We’re currently working with a collaboration of local entities on planning for substance abuse services, so when I saw this article last week, it piqued my interest. It’s not a long read, but if you’re pressed for time I’ll boil it down: People lie when asked about hard drug use. To get a real picture …

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On Getting Messy

Recently, a friend asked me to describe WNA’s business model. I told her that we are interested in focusing on collaborative work between more than one agency or organization. “You know,” I said, “the messy kind of work.” She laughed and let me know she would be sure to think of me when she had …

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