Strategy, development & support for coalitions, associations, organizations and initiatives

Principals & Staff

Sam Woollard, Principal

Sam Woollard, Principal


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For the last thirty years, Sam Woollard has worked with non-profit, governmental and private funding organizations to establish and coordinate diverse public-private partnerships, create innovative programs, facilitate community conversations, and lead groups to community solutions … READ MORE

Kelly Stewart Nichols, Principal

Kelly Stewart Nichols, Principal


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Kelly Stewart Nichols is an experienced professional on a mission to help people and institutions come together to solve big problems. She has a knack for translating complex issues into understandable concepts … READ MORE

Lily Wein, Vice President of Operations

Lily Wein, Vice President of Operations


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Lily Wein has over eight years of experience in social sector consulting, providing management and strategy support to coalitions, associations, and boards. She is driven by her belief in the power of collaboration to address community issues… READ MORE

KiYa Moghaddam, Director of Client Services


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KiYa Moghaddam enjoys working in the realm of social issues that impact everyday life. Her passion for helping others and her talent for making connections between complex and moving parts make her ideally suited to manage the more than 200 individual members of our coalition clients. READ MORE

Laylee Safa, Coalition Coordinator


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Laylee Safa thrives on building relationships and cultivating the potential in others. She is motivated by a deep sense of empathy and a passion for advancing social equity in her community.  .. READ MORE


In order to complement and expand the services we currently offer, WNA is excited to introduce our Associates!


Carol Johnson, Associate

Carol Johnson is passionate about equipping managers and teams of people to work most effectively and efficiently together.  She strongly advocates an approach that enables people to enhance their strengths, rather than focusing on “fixing” their weaknesses. Only through… READ MORE

Andrea Torres

Andrea Torres, Associate

With nearly twenty years of work experience in the local government and nonprofit sectors, Andrea Torres is committed to helping organizations create a greater and lasting impact for the people they serve and the broader community.  She believes in the power of… READ MORE

Strategic Partners

WNA partners with other businesses and organizations to provide advanced services. Our strategic partners include:

True Casa Consulting, LLC

True Casa provides affordable housing and supportive service solutions that assist nonprofits, private organizations and municipalities to create communities that everyone can call home. They have decades of experience developing high-impact, quality affordable housing as well as designing, funding, and running innovative supportive housing programs.

About Us

Woollard Nichols & Associates is a consulting firm committed to building capacity for impact through strategy, development & support for social sector coalitions, associations, organizations and other initiatives.

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