Strategy, development & support for coalitions, associations, organizations and initiatives

Our Team

Principals & Staff

Sam Woollard

Sam Woollard, Principal

Austin
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For the last thirty years, Sam Woollard has worked with non-profit, governmental and private funding organizations to establish and coordinate diverse public-private partnerships, create innovative programs, facilitate community conversations, and lead groups to community solutions …

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Kelly Nichols

Kelly Stewart Nichols, Principal

Austin
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Kelly Stewart Nichols is an experienced professional on a mission to help people and institutions come together to solve big problems. She has a knack for translating complex issues into understandable concepts …

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Lily Wein

Lily Wein, Vice President of Operations

Pittsburgh
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Lily Wein is a proud Pittsburgher dedicated to helping her city’s communities reach their full potential. She is driven by her belief in the power of collaboration to address community issues. Her passion for Pittsburgh galvanized her to return to the city and open the second branch of Woollard Nichols & Associates in 2018. …

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KiYa Moghaddam, Communications Director

Austin
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KiYa Moghaddam enjoys working in the realm of social issues that impact everyday life. Her passion for helping others and her talent for making connections between complex and moving parts make her ideally suited to manage the communication needs of clients.

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Laylee Safa, Director of Coalitions

Austin
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Laylee Safa thrives on building relationships and cultivating the potential in others. She is motivated by a deep sense of empathy and a passion for advancing social equity in her community. 

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Hannah Rhodes, Coalition Coordinator

Austin
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Hannah Rhodes joined the WNA team in July 2019 and has enjoyed supporting clients as Coalition Associate. She is from Amarillo, Texas and graduated from Texas A&M University in the Spring of 2018 with a degree in International Global Cultural Studies.  

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Associates

In order to complement and expand the services we currently offer, WNA is excited to introduce our Associates!

Carol Johnson

Carol Johnson, Associate

Carol Johnson is passionate about equipping managers and teams of people to work most effectively and efficiently together.  She strongly advocates an approach that enables people to enhance their strengths, rather than focusing on “fixing” their weaknesses. Only through…

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Andrea Torres

Andrea Torres, Associate

With nearly twenty years of work experience in the local government and nonprofit sectors, Andrea Torres is committed to helping organizations create a greater and lasting impact for the people they serve and the broader community. She believes in the power of…

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Katie Ropes Berry, Associate

Katie Ropes Berry joined the WNA team as an associate out of a shared passion and interest for helping social service organizations and agencies reach their full potential. …

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Strategic Partners

WNA partners with other businesses and organizations to provide advanced services. Our strategic partners include:

Kitchen Sync Strategies

Kitchen Sync Strategies fosters connections, builds relationships, and designs innovative strategies to strengthen the systems that feed us. They believe that a smarter and healthier way to nourish people and the planet comes from inspiring action across many sectors. They are systems thinkers with over a decade of combined experience in public health, public policy, philanthropy, economic development, and non-profits-- connecting issues, building networks, and aligning values in the movement towards better food. 

True Casa Consulting, LLC

True Casa provides affordable housing and supportive service solutions that assist nonprofits, private organizations and municipalities to create communities that everyone can call home. They have decades of experience developing high-impact, quality affordable housing as well as designing, funding, and running innovative supportive housing programs.

"Sam Woollard is ‘community organizer’ on steroids. Her network and understanding of the community non-profit infrastructure are unmatched. Her ability to notice details and 'read the tea leaves,' give me confidence in her advice and written work."
Ann Gill Howard, Executive Director, Ending Community Homelessness Coalition (ECHO)

"Kelly Nichols and her team were wonderful to work with. They were supportive and responsive to the unique drivers within our organization, while still being able to drive the conversation forward. Over the course of six months we did a series of workshops with our team and came out of the experience with a strong directive and framework for the go forward. Kelly was very effective in creating a safe and open space for the team to come together and collaborate on a vision for our work."
Greg Rosenbaum, General Manager, SXSW EDU

"Lily is a gifted nonprofit professional who lets her actions and results speak for her more than her words. She has an uncanny ability to listen, connect dots, and then translate those connections into meaningful actions. And if Lily says she will take action, she will do whatever it takes to move work forward. I have terrific respect for Lily, her accomplishments, and how she goes about her work."
Tod Marvin, President & CEO, Easterseals Central Texas

"The decision to hire Woollard Nichols and Associates to manage our state association of home-delivered meal providers was the best investment Meals on Wheels Texas has ever made. Woollard Nichols’ staff, each of whom is a prodigious talent in their own right, work in concert to handle every task with the utmost professionalism and meticulous attention to detail. They have a unique ability to drive progress and to help our association leaders remain accountable without giving the appearance of doing so."
Greg Pittman, Board President, Meals on Wheels Texas

"I’ve been with One Voice for several years now, but it wasn’t until I became chair that I truly saw the depth and breadth of the support that WNA provides for our coalition. They are simply amazing, responding in record time to requests and providing expert guidance for our group of 100 members. We simply couldn’t do the work that we do without their professional and diplomatic support!"
Ronda Rutledge, Executive Director, Sustainable Food Center

"My experience with Sam and Carol was that they are excellent in their roles! Sam is very adept at taking large amounts of information and rapidly boiling that down in a way that makes it instantly useful. Not an easy thing to do with several people in a room, yet she makes it look effortless! In addition, her written summaries have proven very helpful and provide a clear map on what actions to next take. Carol is highly adept at determining what each member of the board is best at and would most enjoy, among other things. This saves time, energy and expense, and I feel sure assists with board retention. Also, helps with team-building and leadership development."
Kimberly Allen, Board Chair, RecoveryPeople

"Working with Carol and Lily has helped MUSA tremendously! They both have gone above and beyond to provide various resources and coaching to help strengthen different areas of our organization."
Samantha Kovacs, Executive Director, Methodist Union of Social Agencies (MUSA)

"The WNA team is absolutely wonderful to work with! Their experience, expertise and collaborative work style have been instrumental for the Youth Recovery Network. Thank you Sam, Kelly and Lily!"
Julie McElrath, Chair, Youth Recovery Network

"The WNA team’s support for the Travis County Plan for Children’s Mental Health was superb. Kelly and Sam brought the capacity to manage both the process of assembling and convening the community leadership needed to develop the plan as well as masterful execution of the final deliverables – the Plan itself as well as the Children’s Mental Health Summit. The day of the Summit was one of my proudest days as a board member of Austin Travis County Integral Care."
Matt Snapp, Austin Travis County Integral Care Board of Trustees